The Marketing concentration provides students with the opportunity to learn the components of the field by broadly focusing on “managing” promotion, sales, and distribution. Students interested in a career in marketing will further explore topics including consumer behavior, marketing research, the international market, and their effect on marketing strategies.
Click on the link below for a pdf copy of a sample degree plan for a degree in Marketing.
All students should first consult with their academic advisors for assistance in completing this document.
Sample Degree Plan for Marketing – Spring 2024
Click on the link below for a copy of a recommended course sequence for a degree in Marketing.
Suggested Course Sequence for Marketing – Spring 2024
Why Concentrate in Marketing?
The American Marketing Association (AMA) defines marketing as “processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The field of marketing requires a systematic approach in creating customer value. Additionally, marketing enables organizations to build and sustain a competitive advantage in the market. Creating customer value through the understanding of consumer behavior, managing relationship, and developing a strong brand are some of the areas that will be covered in the marketing curriculum.
Career Opportunities in Marketing
There are a slew of job opportunities for marketers. Career options for marketing graduates are highly versatile and include the following:
- Social Media Manager
- Brand Marketing
- Public Relations Specialist
- Marketing Research Analyst
- Retail Procurement
- Promotions and Advertising
- Professional Selling and Sales Management