MKTG 3311 | Principles of Marketing 3 Credit Hours
Principles of Marketing is an introductory course that emphasizes the key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature of marketing in a macro and micro context, the marketing concept, buyer behavior, and marketing organization. The marketing process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
Prerequisite: Upper Division Standing Offered: Fall/Yearly
MKTG 3313 | Principles of Advertising 3 Credit Hours
Students learn and practice the marketing communication activities that take place in an organization. The course will emphasize advertising, personal selling, sales promotion, public relations, and packaging/branding. The course discusses the integration of these promotion activities and their application in the profit and non-profit sectors, as well as physical stores and those on the Web.
Prerequisite: MKTG 3311 Offered: Fall/Yearly
MKTG 3322 | Consumer Behavior 3 Credit Hours
Students in the Consumer Behavior course will examine the psychological and sociological factors that influence consumption and decision-making. During the course, students will learn about the practical implications of consumer attitudes and behavior for marketing activities such as merchandising, market research, distribution, product development, pricing, branding, and e-commerce.
Prerequisite: MKTG 3311 Offered: Spring/Yearly
MKTG 3364 | Internet Marketing 3 Credit Hours
This course investigates how “brick and mortar” organizations can incorporate the entrepreneurial and management side of internet marketing to create an online presence and increase market share. In addition to textbook and selected course readings, students will be introduced to e-marketing in a computer lab where they will evaluate search engines, construct blogs, web sites, and learn about other viral, email, social, and electronic marketing.
Prerequisites: MKTG 3311 Offered: As Needed
MKGT 3365 | Sales Management 3 Credit Hours
A study and analysis of techniques in professional selling with special emphasis on application of concepts in actual sales presentations. Emphasis is also on the planning and execution of an advertising sales campaign and the economic benefits and social relationships that are derived from such a campaign.
Prerequisite: MKTG 3311 Offered: As Needed
MKTG 3366 | Public Relations 3 Credit Hours
This is a survey course on the function of public relations in the organization and with the general public. Relevant topics include: counseling, news releases, brochures, and advertisements.
Prerequisite: COSC 1300, BUSI 2301, MKTG 3311 Offered: As Needed
MKTG 4311 | Marketing Research 3 Credit Hours
Students learn to formulate and structure marketing problems, recommend the marketing research that should be undertaken, appreciate what can and cannot be learned from marketing research, gather and analyze quantitative marketing data, and make effective decisions based on those data. The skills covered in this course are applicable to marketing problems encountered in both consumer and business-to-business markets, and in the public and private sectors.
Prerequisite: MKTG 3311, MKTG 3322 Offered: Fall/Yearly
MKTG 4322 | International Marketing 3 Credit Hours
Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Emphasis is on indirect and direct exporting, product pricing and promotions, shipping, and physical distributions, and financing decisions in export markets. Prerequisite: MKTG 3311 Offered: Spring/Yearly
MKTG 4323 | Marketing Management 3 Credit Hours
An analysis of problems which the marketing manager will encounter in modern customer-oriented marketing, as well as techniques of planning, organizing, and controlling business functions.
Prerequisite: MKTG 3311 Offered: Spring/Yearly
MKTG 4364 | Advertising in Multicultural Markets 3 Credit Hours
Massive demographic changes have modified the cultural identities of American consumers and disrupted the effectiveness of traditional marketing techniques. The so-called mass market has dissolved into smaller groups of consumers who express distinctive ethnic, age-related or lifestyle values by what they buy and how they buy it. This class presents strategies and tools for marketers seeking to reach emerging subcultures. Class activities will involve a mix of lectures, case study analyses, small group activities, guest speakers, and student presentations.
Prerequisites: MKTG 3311, MKTG 3322, MKTG 4311 Offered: As Needed
MKTG 4365 | Distribution Channels 3 Credit Hours
This course is about marketing channels: the companies that come together to bring products and services from their point of origin to the point of consumption. This course describes how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage. Communication strategies within the channel are also emphasized.
Prerequisite: MKTG 3311 Offered: As Needed
MKTG 4366 | Special Topics in Marketing 3 Credit Hours
This is an advanced-level course that will be occasionally offered. The course is designed to cover topics in marketing that are either not covered or not covered in-depth by regularly offered marketing courses. This course will typically be taught in a seminar format.
Prerequisite: Completion of 21 credit hours of business courses Offered: As Needed